Hotel groups and chains

Gogaille chooses Apaleo to power its growth

Thibault Gence

Thibault Gence


(Munich/Bordeaux). Apaleo, the open hospitality platform, has been selected by the French hospitality startup, Gogaille, as its property management infrastructure, to build a state-of-the-art technology stack enabling modern guest and staff experiences while powering its ambitious growth plans across France.

Gogaille’s mission is to reinvent hospitality and the art of tasting it. Mixing accommodation and food or “Loges” and “Échoppes”, as it calls it, the brand aims to revalue local French heritage.“Hoteliers have stopped innovating in B & C-tier cities for the past twenty years, which partly explains Airbnb's high growth. There has also been a trend towards the peripheralization of the hotel industry and the end of interaction with local communities. And, in the face of this, we currently see a sustained demand." explains Hugues van Heesewijk, co-founder & CEO. Having launched its first location in Limoges in early 2022, and 3 more in the pipeline for 2022 and 2023 (Tours, Orléans et Poitiers), the group aims to open 15 locations by 2025.

“Considering our technology backgrounds and its rising importance for business competitiveness, our founding team always had the desire to leverage it in Gogaille's business model and value proposition. We were, therefore, on the lookout for a solid property management partner to build upon and when looking at the various players on the market, Apaleo came out as a clear winner for scalability and flexibility when it came to API capabilities,” shares Maxime Lesaulnier, co-founder and Chief Experience Officer at Gogaille. 

“Having the freedom to build and connect our own software, in line with the experience we want to create for our customers was a deciding factor for us,” adds Sebastien Houzé, co-founder & CTO.

With low to no staff on-premise on the accommodation side, the Apaleo platform’s capacity to enable a high level of department centralisation and automation was key to Gogaille’s decision.

“Gogaille is the first of many innovative French brands to join Apaleo and we’re glad to be partnering with entrepreneurs who build on top of the platform”, shares Thibault Gence, Director of Growth for Apaleo. “I’m excited to see how Gogaille will reinvent local experiences supported by modern technology.”

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